Client: UPC Nederland bv
Brief: Pilot store for UPC
Project team: Ramin Visch, Joost Grootens, Mark Helder(constructie)
Status: realized 1999
Area: 160 m²
Further information: -
The UPC store in Amsterdam is part of a cluster of Internet and communication-related retail outlets.
The storefront of the deep, narrow shop is on the Dutch list of historic buildings. The interior consists of a relatively high, broad space along the street side; a low, narrow intermediate space beneath an upper story; and a new, roomy addition at the rear. A long counter that runs the full length of the store fuses this varied composition into one visual entity.
Programmatically, however, designers Ramin Visch and Joost Grootens have maintained the spatial tripartition, which they refer to as introduction (to present), personal (to meet), and range (to demonstrate). Ultimately, the charm of the design is rooted in the clear lay-out of the store and not in the way that the designers solved the virtual problem.
(text: Ernie Mellegers/de Architect 2000)